español / euskera
Museums as knowledge communicators.
Communication that should be based on a permanent dialog with visitors.
First of all we must attract the public by exciting the curiosity of the people.
Then we have to stimulate visitors getting involved in our proposal
and this dialog will help in the comprehension of the message we want to transmit.
Information will be perceived through all senses.
It is possible to entertain our visitors and at the same
time to be rigorous with the information transmited.
We will broadcast museums knowledge without running the risk of becoming trivial.
Everyone should enjoy the visit, we don´t forget they are sharing
their free time with us.